How robotics is changing the education sector?

Robotics has opened enormous dimensions in the education sector. Instructional robots is one of the important aspect that will help children to learn on their comfort zone. Robots act as the connecting link between teacher and student. Robots add values to social cooperation and it also augments the educational execution & excellence.


Social Robots: helping special need children

Children with mental and physical disabilities keep themselves isolated from other peer students and teachers. Teachers are working hard to teach them social skills. However, it creates additional burden and stressful situation for teachers to deal them the same lessons repetitively. Social robots equipped with robot-assisted therapy (1) trigger novel sensory stimuli that can help them learn social behaviors. Children with special need can show their behaviors in specific social situations by learning context-specific behaviors from a robot. Children with ASD (Autism Spectrum Disorder) can enhance their social communication skills with the help of ‘co-therapist robot’ that is well-equipped with socially relevant questions and their responses.


Social Robots: A bless for special need children


Career in robotics

As robots become an indispensable entity in our daily life. The demand of robotics specialists will surge in near future. Robotics engineer can design and manifest the robot and they can modify the structure according to the need. They should analyze and evaluate the robots and have a keen eye how they can improve the robots on the current circumstances. Robotics technicians should have a profound knowledge of robotic system and they can serve as the prime technical support personnel. Robotics sales engineer (2) can help industries and academia to provide the most suitable robots for their organizations. They should have a knowledge of every aspect of robot and robotic products. Robotics software developers can embed the required command to the robotic devices. They should analyze how robots are responding by giving the verbal commands or typing some keystrokes. Students can opt for robotics engineering as a career which would be an interdisciplinary course where they need to study electronics, computer science, biotechnology, manufacturing and cognitive sciences.


Robotics Engineering: A future career


Robotics: An indispensable part of STEM

Science, Technology, Engineering and Mathematics (STEM) has high prospects in 21st century and various academic institutions are incorporating robotics in school curriculum. A brief survey has mentioned that students have shown a positive impact on robotics (3) by reinvigorating cross-curricula activities. Robotics has the higher capability to foster scientific reasoning and creative thinking among students. Educational robotics can facilitate students with coding, developing, designing and operating robots to strengthen their skills in STEM courses. Some institutions have launched the STEM-friendly robot kids that have helped students to solve realistic problems with the assistance of STEM-robots. Robotics is more interactive and creative as compared to the traditional ways of teaching and it has become a lead catalyst for students to pursue STEM courses after high school.


Robotics & STEM: An indispensable part of school curricula


Medical Education: Changing Prospects

Robotic-assisted surgery has galvanized the role of robotics in medical education. Sooner, robotic surgeons will be high demands in healthcare units. The recent advancements in genomics, digital drugs, AI, ML and robotics have the changed the patient care in a new level. Today, medical students and existing medical professionals need to take enhanced training in robotic-assisted surgery. NHS (National Health Service) has a long-term plan to integrate robotics (4) with genomics, AI and data analytics in medical education. Soon autonomous robots will become the vital component of healthcare facilities and medical institutions. One of highly successful medical robot is ‘daVinci’ that can perform the surgery with very tiny incisions, accurate precision, less bleeding, faster healing and low risk of infection. Other leading medical robots are orthoses, targeted therapy micro-robot, disinfectant bots, clinical training bots and many more.


Medical Robots: Changing dimensions in medical education


Educational institutions look a prospective aspect of robotics on introducing it in the formal education. Robotics become the foremost core of innovation as it furnishes creativity and acquisition among students. It is the high time to integrate robotics in school curricula by imparting technological intricacies for future needs.


How IoT is Transforming the Education Sector

IoT (Internet of Things) exchanges and compiles a range of information connecting a network of various devices like electronics, software, and network connectivity. It becomes the imminent technology in the fast-changing world of education. It leverages the maximum potential of the education sector by integrating rapidly changing technology into existing technology. IoT provides digitized education by facilitating core competent IoT technology. Sooner academic institutions can access more IoT-enabled devices than smartphones.

Assisting Special Need Children

IoT plays a major role in connecting devices and can make a smart grid of embedded devices. IoT gives a nice interface where physically disabled children can interact and involve in active discussions in a class with the help of a mobile device. IoT will enable the refined user interface that can assess the individual physical limitation. This will further help them to develop learning and writing skills step by step. RFID (Radio Frequency Identification) is the key component of IoT (1) where it helps visually disabled children to track the location and they can easily access all the amenities provided in the schools.

IoT: Giving a seamless interface for special needs children

Smart Classrooms

The concept of smart classrooms can be possible with the help of MQQT (Message Queuing Telemetry Transport). (2) It is the most suited connectivity protocol for IoT. It refines the accurate data by filtering only the requested data and eliminating the need of ambiguous data. The speech is incorporated into ALEXA by the Wi-Fi mode of communication. Various types of sensors and actuators control humidity, light, and temperature by remotely and automatically turning on and off the electrical appliances. It becomes the facilitator of energy conversion and automation by eliminating traditional architectural practices and providing a friendly interface for every type of user.

IoT: Visualizing the Concept of smart classroom

Safety and Security in Schools

Security becomes the top-notch problem for academic institutes. The major concerning areas are vaping, smoking, noises, disturbances, bullying, theft and cyberbullying. (3) Out-of-suspension compels administrative personnel to do additional oversight, counseling, augmenting criminal justice costs, parents meeting, and many more. Institutions employ a variety of tools to monitor their security procedures. IoT integrates CCTV cameras, HVAC systems, and sensors to give a seamless experience of security measures. It fulfills the expectations and goals of all the important users in academia like students, teachers, parents, SPOC (Single point of contact), and vehicles by providing the seamless experience of communication. It also facilitates crisis management, staff training and intervention strategies fostering a safe place for students in institutions.

IoT: Facilitating a safe gateway for students

Future Career Prospects of IoT

Many universities are focusing on IoT based courses and it gives a diverse set of career opportunities. Business Intelligence (BI) gives the fine picture of corporate data by combining software tools, software applications, and data from internal and external sources. The onset of IP-enabled devices has increased cybersecurity threats. Thus expert IoT personnel are in high demand to give a safe interface of data security. Application design needs various systems and tools to deliver outstanding graphics quality. In the future, the industry needs those designers that can implement various graphics tools in one format by assisting IoT and transform the layout of company products. Mobile technology is transforming generation after generation. The industry needs those personnel that can implement AR, VR, cloud computing, wireless technologies and mobile technologies on mobile applications.

IoT: Career opportunities in IoT sector

IoT can furnish latency, competent bandwidth and incomparable security to various educational infrastructure. IoT is globalizing education by facilitating the latest trends in technology and providing a seamless interface of accessibility, efficiency, and security.


AI: Future Navigator in the Education Sector

The education industry is constantly facing serious challenges to incorporate life skills among students. Our education system is fervently meant to cater to the aspirations of corporate sectors. Professional skills are the utmost requirement but life skills do require to transform the person’s identity. AI has emerged as a big catalyst to learn human capabilities and frame the standard curriculum that can encompass both professional and life skills.

Administrative Tasks Made Easy

AI will leverage various repetitive tasks like catching duplicate files, inappropriate information, out-of-policy statements, data management and many more. AI would be able to reimburse employees in a single day by auditing files in real-time. Many schools suffer from the problem of the high volume of applications in academic sessions. Eradicating low priority applications and uplift the potential candidates are the tedious tasks for administrative personnel. AI-empowered tools are capable of filtering the candidates into the desired batch which will further automate the interview steps. In this way, AI is sustaining the admin staff with various admin jobs in a rational manner. Asking repetitive queries is the major burden for various educational institutes. AI-enabled chatbots (1) are pre-aligned with a set number of repetitive questions and their answers. So, it gives a big relief to admin personnel from answering similar questions repetitively.

AI: Capable of doing administrative tasks.

Personalized Learning Soon To Be A Reality

‘’One curriculum fits for all’’ doesn’t fit in the real world because the learning capacity of every student is different. AI is helping teachers to give customized feedback (2) to every student. In this way, teachers are now capable to teach pupils with more efficiently. Teachers can create different groups based on learning and intelligence level and they can give the tasks based on their competency. It is also the boon for disabled children where each child has their own level of difficulties. Teachers are trying hard to get the appropriate data and unable to incorporate it into them. Here, AI comes to rescue to these teachers. AI will gather all the students’ data and based on their learning adaptability, the algorithm will be able to construct personalized learning for disabled children. Machine vision systems will be able to detect the facial expression and body language of disabled children on the difficulty level of the particular subject. Learning difficulties can be analyzed by behavioral analytics to assess the competency level of disabled children suffering from ADHD, dyslexia, dyscalculia, and memory-related problems. Nowadays, several students are complaining about stress and they are unable to cope with the pressure of their academics. Many universities and colleges are introducing the AI-enable tool woebot (3) that can track the mental condition of students by the intelligent mood tracking system. In this way, we can filter those students and give them proper counseling.

AI: Benefitting Disabled children

Future AI trends in the education sector

Leading educational institutes estimate that nearly 50% of today’s jobs will be replaced by AI technology. It is estimated that course materials will be prepared with the help of AI & ML that can cater to the need of every student by 2030. Educational content is transforming at a fast pace over the internet. Leading institutions like MIT, Harvard and multibillion corporates like P&G, General Electric are providing their own version of massive open online courses (MOOC). (4) As more and more over-the-top (OTT) contents are uploading on various educational channels on the internet. It requires an algorithm that can assess the student’s likes and dislikes. Based on the interests and current trends in the ed sector, AI and ML can frame the new OTT content that can fulfill the requirement of smart content. Soon, augmented reality (AR) and virtual reality (VR) will cover the vast market of educational institutes and advanced learning curricula. AI will ease the difficulty level of content and it will be directly transmitted to our brains via the brain-computer interface (BCI). In the future, AI will be helping in making content that suits the AR and VR technology by enhanced feasibility, affordability and accessibility.

AI: Future Trends and Prospects

Final Words

AI has leveraged its full potential to cater to the needs of students. However, there are roads ahead that can be traveled by AI. There is the utmost need to assimilate the tripartite skills emotional intelligence, creative skills and cognitive skills to frame a future curriculum. Still, the best interface of human capabilities and AI is yet to come that can perfectly assess every student.


Boost your Google My Business Listing – few tips

Tips to Boost your Google My Business Listing

So you are altogether finished with your Google My Business Listing however then still can’t perceive any outcomes accordingly. This blog will assist you with understanding the necessities required for web crawler accuracy. It’s a major test to get results when Digital Marketing and Search Engine Optimization are concerned. So it’s dependably a decent practice to keep your postings refreshed like right location, telephone points of interest, store hours. Now and then extremely basic things could convey a contort to your Google My Business Listing and could have any kind of effect comprehensively.

Address Accuracy:
Indeed, you have refreshed your store address superbly however check in the event that it pursues perceived rules. Any non-consistency could have an awful effect in query output. Continuously pursue the rules of worthy arranging of location spread out by your nation.

Geocode Specification:
Google My Business Listing produces geocodes (Longitude and latitude) to find your store in Google Maps. So it’s vital to guarantee your posting has exact geocodes(Longitude and latitude) which would enable your client to discover your store effectively. Without a doubt now and again it turns out to be exceptionally hard to look through your business in a metropolitan zone. So be additional careful on this factor.

Posting Categories:
Google has a shrewd calculation which gives the best outcome firmly lined up with client inquiries. With each refresh the posting the accuracy turned out to be more important. So it’s vital to be exact with your posting classes. Try not to make over general classes however give precise attributes of your business to improve results.

Survey Response:
More surveys you have increasingly the introduction of your business gets. Urge your client to leave an input with respect to your business administration or item at Google My Business Listing. Now and again negative input could leave an awful notoriety for your business. So it’s in every case better to reaction to both positive and negative surveys to share your perspectives towards the clients. This would enhance your posting.

Make Content:
Continuously attempt to draw in your client with new materials. Offer substance identified with your business which is an extraordinary method to help your neighborhood page positioning. Make utilization of Google Posts which permits distributing occasions, advancements which straightforwardly refreshes Google Search and Google Maps.

Transfer Images:
Numerous stores ignores or abstains from transferring pictures in their Google My Business Listing. An important picture transfer will help the clients on their online hunt. Clients do jump at the chance to see item pictures, store structure, signage before visiting a business. Transferring important pictures may have enormous impact on your nearby positioning.

Try not to evade these rules to get a decent outcome in Google My Business Listing. On the off chance that you are running a site and might want to support your online nearness you can simply get in touch with us for Search Engine Optimization or Social Media Marketing and would be cheerful to encourage you.

Is your SEO strategy going wrong – few to-do list

Effective And Necessary Steps To Take When Your SEO Strategy Goes Wrong

“Effective SEO isn’t tied in with deceiving Google. It’s tied in with banding together with Google to give the best list items to Google’s clients.” – Phil Frost.

In the focused universe of online business where many sites go for getting the consideration of clients, organizations connect with result driven SEO administrations to understand their objectives. Nonetheless, as any best considered arrangement may turn out badly, so can be your SEO methodology. You invest hours in conceptualizing to strategize and finetune your SEO execution however when the time has come to get the outcomes, the rankings appear to go south. You ponder in dismay, ‘Where did I turn out badly?’ If looked with such a circumstance, you should not give up but rather introspect, break down and apply correctives. Keep in mind, the universe of SEO is continually advancing and it is to your greatest advantage to be refreshed on the new advancements.

Why has your SEO turned out badly?
This inquiry will stay highest in your mind when, even in the wake of doing all the ‘right’ things (as indicated by you,) the outcomes are not positive. Indeed, there are a lot of reasons why your SEO system can turn out badly. These incorporate –

a) Abuse of SEO rehearses like the use of watchwords, backlinks (unessential ones), and stay writings and so on.
b) Holding on with wrong SEO systems, which you believe were correct, for example, pursuing outside backlinks, purchase joins from locales with poor DA or PA, copying titles for various substance and so forth.

Did Google algorithm refresh causing a drop in your site’s hunt rankings?If yes then how to turn things around in SEO?
Before transforming your SEO technique into a functional and winning one, it is smarter to see if your site’s rankings changed seriously, for chances are that your positioning tracker isn’t appropriately limited or has indicated one of Google’s tests on rankings. Check whether the natural movement to your site’s pages has dropped fundamentally. This is imperative as Google web investigation will track the genuine clients visiting your webpage and its pages. From that point, think about the natural movement when the positioning drop on seven days to week premise. See whether the drop is like the ordinary week by week drops watched before. Should all examinations are past what you may call as typical vacillations, at that point discover what turned out badly. Give us a chance to address the run of the mill botches that SEO specialists may wind up with every now and then.

Stay away from committing the following SEO errors

#1 Poor quality connections:
Since Google calculation offers weight-age to joins while positioning a web page, various SEO administrations for business sites go on a third party referencing binge. Be that as it may, not all connections encourage your site. For instance, paid connections or connections given for ‘other’ contemplation instead of a bonafide reference, won’t give your site the genuinely necessary connection squeeze or votes. To get around the issue of paid connections, it is smarter to utilize a ‘nofollow’ characteristic on such connections. This would persuade the Google calculation that you are not spamming their crawlers to show signs of improvement query item.

#2 Different precedents of awful connections:
In the event that your site has a lot of connections from nations or areas where you don’t work, Google will consider these adversely. Along these lines, dispose of such connections. Also, abstain from making paid connects to your web page from low quality registries or online journals.

#3 Utilization of links, which are malicious in character:
Utilization of equal connections aside from destinations you have a business association with, for example, accomplices and providers.

#4 Streamlining the connections:
To clear the connection related issues hailed by Google Search Console, pursue the accompanying advances. Discover the entire rundown of connections to your site from Google Search Console, Link Explorer, Ahrefs and Majestic. Utilize every one of these instruments rather than one to get however many connections as could be allowed.

#5 Evacuate the copy ones and make a rundown of unique connections:
Examine the connections and see whether there are more number of connections in a specific area. Avoid/remove the websites that you consider to be tricky or dangerous by reaching the destinations from where the connections start or utilize Google’s Disavow device if a site does not react.

#6 Thin substance:
A definitive point of the Google calculation is to give a decent client encounter. To accomplish the equivalent, Google searches for quality substance that is novel and particular to your area. Thus, take a stab at making content according to the underneath made reference to contemplation.

  • Curate engaging content that solves users’ queries.
  • Use data driven studies in your content to pique the interest of users.
  • Post reviews from the users about your products, services or site.
  • Incorporate interactive videos in your site or as a part of your content.
  • Provide access to expert advice or interaction with an expert.
  • Avoid keyword stuffing and use long tail keywords optimally.

#7 Spammy SEO techniques:
Google disapproves of nasty SEO techniques for it considers these as endeavors to impact its indexed lists. Any expert SEO organization ought to pursue the accompanying SEO rehearses religiously.

  • Stay away from malicious visitor blogging joins that are immaterial to your website. For instance, a connection from a blog well actually auto deals to your webpage managing Artificial Intelligence won’t work.
  • Maintain a strategic distance from over enhancing grapple writings. For instance, rather than utilizing ‘web improvement organization’ a few times in each visitor post, utilize ‘site advancement organization’ or ‘organization creating sites’.
  • Utilize Latent Semantic Indexing (LSI) catchphrases more. For instance, if your long tail catchphrase is ‘Ease property in Toronto,’ at that point utilize related LSI watchwords like ‘shabby property to purchase in Toronto’ or ‘purchase a property at low rates in Toronto.’

Hence the conclusion –
Website design enhancement hones are not thrown in stone but rather develop every once in a while. It is critical for the SEO administrations for private company or any business substance so far as that is concerned to stay aware of the occasions. Be that as it may, the center ought to be to enhance the client experience of your site, which eventually would work to support you. In this way, on the off chance that you think that its hard to pursue the SEO practices and need your business to beat the opposition by utilizing progressed SEO procedures, at that point draw in a best SEO office with a demonstrated reputation.


Few quick tips to boost your Online presence and revenues

Few tips for your upcoming Social media Strategy:
Having a web based life procedure can enable you to enhance your image’s execution via web-based networking media stages. In spite of the fact that it might sound troublesome yet the truth of the matter is assembling an internet based life technique is in reality exceptionally basic. An online life methodology is a basic method to give your showcasing some heading and enhance your execution via web-based networking media stages. So here are the 10 best tips that would assist you with understanding the best online networking showcasing methodology.

Know Your Mission:
Choose what you need to accomplish in the wake of executing your internet based life technique. You should focus towards your business showcasing procedure for your image mindfulness that could prompt more movement to your site.

Set Your Goals:
With keen objectives you can accomplish what you are searching for. So be particular, quantifiable, achievable, practical and time-delicate. This would assist you with reaching your objectives for getting more guests towards your informal community.

Select Target Audience Carefully:
When your objectives are set you have to choose who you need to reach. So the most ideal path is to make fundamental purchaser personas. For instance: a women piece of clothing shop may target ladies between ages 18 and 30 who needs popular and in vogue fabrics and men between the ages of 18 and 35 that require stylish, brilliant and out of control materials.

Measure Your Competitors:
Look what your rival doing via web-based networking media. You may come to think about the different stages your rivals are utilizing. This will enable you to out to set your image somewhat not quite the same as others. You can likewise know about oversights which your rival may have done.

Pick Right Social Media Platform:
Not every social medium stages fill a similar need. You’ll have to consider the stages that sets your intended interest group. Waitlist your online life stages that you need to use for showcasing methodology.

Select the right kind of Content:
When you select your web based life stages you have to guarantee to deliver content for the picked stage. On the off chance that you have chosen to utilize YouTube and Instagram, you’ll should create recordings or pictures as it were. Be that as it may, in the event that you utilize Twitter and Facebook, you can share connects to articles and data on your site. Remember that distinctive kinds of substance pull in various gatherings of people.

Track Your Performance:
To know your online life execution utilizes a mix of examination and following instruments to gauge your web based life execution. This blend will give you a more entire perspective of your image’s essence via web-based networking media.

Research Various Tools:
There are different online apparatuses and programming that you can use to run your image’s web based life. Web based life administration programs that plan your posts can be helpful, as can examination programming and online life following administrations.

Make a Team:
You can make a work group who might be in charge of different undertakings identified with your online life procedure. Like individuals for making the substance, posting updates and estimating the execution of your internet based life exercises etc.

Reexamine Your Strategy:
Our last advance is to guarantee that your internet based life methodology is working out as arranged. On the off chance that your procedure isn’t working inside a half year at that point ample opportunity has already past to think back and modify your methodology if something had turned out badly. It’s never terrible to attempt new thoughts. You may not know your new thought could work much superior to the past one.

How AI will influence SEO

Now a day, Artificial Intelligence (AI) is continue to evolve in business and digital marketing to collect data, to decide the relevancy of content, to perceive customer segments which must consider its impact. That’s why we have to accept “smart” technology to become smarter and more human-friendly.

Once you search for something, the results displayed take into account a bucket of considerations such as:

  • Your Location
  • Search History
  • Favorite websites

And what other users click on for the same kind of query, as user experience has made a great impact in online industries, search engine results become more effective for both the user and the search engines themselves. And in this field, AI is successful to develop an important factor.

Today we all know, SEO industry is changing so fast. In this article, let’s look forward some clear examples of how AI will influence SEO to provide successful SEO campaigns for your businesses goals.

Now just have a look on the five ways Artificial Intelligence (AI) will impact on SEO.

  1. Adjust changing ways of Keywords:
  2. The person who has been in marketing department from long enough to experience at least two major search engine algorithm changes knows the way in which an user search has changed. Keyword search strategies are being performed on different devices like on smart phones, home automation, and our desktops and in different locations. When a consumer makes rely on AI, It recommends selecting one main keyword phrase and adjusting and optimizing it for related phrases throughout. This means utilizing the keyword phrase in various ways as an example – if your keyword phrase is ‘Apple Garden’ then it is best in order to avoid repeating the exact phrase over and over, and instead to include variations of it such as —  ‘Apple Garden Kashmir’, ‘Apple Garden Simla’, Ooty Apple Garden’ etc. Though many believe keywords will become more conversational—as AI will become more of an electronic assistant.

  3. Vocal Search:
  4. Vocal searches are normally more conversational in tone and therefore this is important to consider as a part of your sites SEO strategy. As online searches are increasing highly by an extensive use of smart phones, Consumers engage themselves with their AI in all waking hours of the day and from every room in their home or office. That means that customer may want to “hear” search results, instead of reading it. For example, listeners might want to skip to the next paragraph, scan the article for specific words and topics, or request similar articles—all of which will be requested by voice which make much easier to search in every quarry.

  5. Visual Search:
  6. Along with more intuitive understanding of language, Video content, interactive ads, audio clips, info graphics, and other kinds of visual content will increase in demand. The content becomes easier to understand when graphics and images are part of them which is essential for visual content creators.  For example, many video share options are available within a blog post. This helps you to market both the content and the video. While SEO for visuals is certainly well, it have had to be optimized – keyword targeting, descriptions, tags, video length, as well as other features to increase the visibility of your content for voice with the introduction of AI.

  7. Use SEO Tools/Software:
  8. A tool like Google Analytic, and other tools or software  find on-page problems and resolve them, allows you to analyze your competitor’s website, identify opportunities for growth, improve your keyword list, tracking and analysis of your traffic report. This type of tools provides robustness services.

  9. Online Engagement:
  10. When you browse to buy a product on Amazon, Flipcart or any type of shopping apps, it will show you the top items that other consumers buy. When you type a product or topic into Google, you will obviously find PPC ads on the same topic. After visiting a website, you will get the sponsored posts for that website or their products on Facebook. While it may already feel as though your computer is getting in your head, AI will be able to do more than track an individual search results and deliver far more personalized content.

    AI technology is rapidly improving now-a-days and it is a very great aid in revolutionizing business strategies. The main goal of a search engine is to understand and mirror the human evaluation of a page. The more human it ‘thinks’, the better it can serve humans.AI is the ultimate answer to humanizing search engines.

    It is true to say that The AI has changed the way of Google ranking websites but SEO wise, the recipe of success is quite tough to conclude. Actually Manpower is an important asset in improving and maintaining SEO business, but AI can surpass that manpower in so many ways. So, we should wait for two or three years more to make sure the good influence of AI on SEO strategy without risking our manpower.

When should one go for Google AdWords or PPC

Google AdWords or PPC is an online advertising service. It is developed by Google to help marketers by promoting their content, brand, website, etc through certain defined keywords to reach their target customers instantly. It is a form of brief advertising service which is continuously growing and will continue to grow for more and more online businesses.

In case of a small business, Google AdWords can greatly be successful to drive their customers. When a prospective customer is looking for a product, service, promotion or anything from any corner of the world, they are likely going to search for it on Google. Then you found that Google would provide a list of search results for you. But if you look closely, you will notice that the top and the bottom results are generally ads. These clickable ads will surely help you to market your product and increase sales.

But if a common question strikes in our mind when one should use Google AdWords or PPC? Then your answer is here. You just check it out if it meets all these criteria for your business.

  • It is important to make sure that is your audience online or not.
  • The keywords related to your business is really being searched online just following the Trend?
  • Are your competitors investing online (paid or unpaid channels)?

So, you have to match all these criteria to go with Google AdWords or PPC to increase and improve your business growth.

Now let’s discuss 5 ways of benefits in business strategy by using Google AdWords or PPC.

Consistently measurable and flexible

One of the main advantages of using Google AdWords for the business companies is that it is easily measurable and flexible. It would also make you aware to understand of some sources:

  • Discover your audience by their location, the time of day, their language, and even their browser or device they’re using
  • Who clicked on your ad
  • How many leads have been generated
  • How much traffic you have got from AdWords to your website
  • Access to Gmail, YouTube and lots of other of partner sites are at your fingertips
  • Which keyword generated the most traffic and leads
  • How much does it cost you per lead

Faster than SEO

One of the top benefits of Google AdWords is that it works faster than SEO because of the multiple uses of keywords, more instant visibility. A well optimized Google AdWords is that kind of search engine marketing strategy to drive more traffic and leads instantly. Simply says that Google ads give you instant visibility at an instant cost, whereas SEO would give you long term success, depending on the effort you put on the quality of your content, though you need to use both simultaneously.

Attract more customer through Gmail

One of the most interesting marketing strategies in each and every business is email marketing. From September 2015, Google integrated native Gmail ads with Google AdWords and made it available to all advertisers, which means you can attract more customers and meet all their goals through their Gmail inbox. Usually, Gmail ads are shown at the top of the promotion tabs but sometimes you also find it on the social tab too. Some of these ads are expandable.

Increase your Brand awareness

Google AdWords or PPC is so efficient to make people aware about your brand. When compared to SEO, your rank always depends on the number of your brand name searches and its variations. This will help you to boost your traffic by each and every clicks and conversions. That’s why it is another important reason which would set the aim to increase your brand awareness through search as well as display ads.

Control your advertising coasts

The another cause of using Google AdWords or PPC which is really awesome is that you have full control over how much you spend in total. You will also see a difference in cost per click if you target your ads to a small town versus a big city. Here you can set a maximum cost per day for your Google AdWords campaign. So, if your budget is limited, then it can help you to meet different advertising goals to boost your customers. One the other hand, it also helps you to get rid from the worry of becoming over budget.

To conclude, it is to be said that this article make you aware of what are the reasons of using Google AdWords or PPC and when one should go for it. So, at the end of the article it is undoubtedly sure to say that without such AdWords campaigns one may not be able to improve their business, publicize their brand and meet all their customer’s goals.

The Supremacy of Magento2 on Magento1- Is It a Myth

Magento has always proved its mantle in the battlefield of ecommerce business, providing the best features in its services and products. Now with the launch of its new platform Magento 2 proves that it is the best Ecommerce platform by offering various features in its new update and it is completely worth to Magento 2. A debate about adopting it as the superior ecommerce solution has taken the podium. . From this content you will surely get the answer of   the supremacy of Magento2 on Magento1 is not a myth.Here we will show you all the reasons why this notion is wrong.

Simpler product upload

  • Forming new products has also become easier.
  • The new system shows you through the simplified process step-by-step.
  • An additional innovation makes it possible to upload product videos as well as product photos.

More efficient customization

  • An adapted client experience is a basic requirement for ecommerce stores that capture business sincerely.
  • Up-sell and cross-sell suggests, personalized payment methods, or even giving coupons based on earlier behavior are all accessible to merchants using Magento 2.
  • By monitoring on-site behavior, we can establish what content we need our clients to notice, what discounts and offers we want to give them.
  • An advanced payment option in Magento 2 to reduce a new version of the config.xml file by over 20% and thus developers offer customizable solutions within the less amount of time
  • Service contracts are on the basis of a group of diverse PHP Interface to improve and simplify the use of APIs for various modules.

Platform compatibility

  • Magento 2 sustains advanced technologies such as CSS3, HTML5 and of course, MySQL.
  • Magento 2 is finely sustained with Zend framework and PHP 5.3 It in addition has support for Oracle, MSSQL and other database
  • Magento 2 uses jQuery alternative of prototype.js.

Elastic search

  • In Magento Enterprise Edition, thanks to Elastic search, the quality of search and user experience has been improved.
  • Last but not least, it already handles 33 languages, and Magento core developers are clearly going to rely on Elastic search in the future.

Split database solution

  • In Magento 1, customers, admins, and developers exploit the same database, which may lead to database overload.
  • Damaging the system from the admin side may cause problems on the client side.
  • Magento 2 Enterprise Edition suggests you the chance to use three separate master databases for:
  • Product data,
  • Checkout,
  • And orders

This scalability avoids the load on different databases having a negative impact on the performance of the others.

Updated Features of Magento 2:

  • Testing Friendly setting
  • Most recent File Structure
  • Service Contracts
  • Better Flexibility
  • Troubles-less Upgrades and Installation
  • Superior Security

You might now come to a conclusion that why it is safe to change your store from Magento 1 to Magento 2. This article is the prove on the supremacy of Magento2 on Magento1 which is not a myth.

Why Do the Framework Platforms like Magento, Drupal, WordPress Come up with New Version

It is true that the whole world is changing. Everything in everywhere needs an updated version for every time to time. You people always buy new furniture, change colour of the walls, use new kitchen appliances etc by replacing the old things to make your home updated. Just like that the fundamental truth in software industry is that no software is ever final. Developers and users always discover improvements and then, updates are duly required. In almost all cases, these additions and improvements are released as patches.

It’s well known that  Magento,  Drupal, WordPress is an open source community. That means there are hundreds of people around the globe working to constantly improve it and fix old problems. . There is a minor upgrade every second month and a more critical upgrade with new features and more changes to the core almost every quarter on average.To build an eCommerce website, website administrators should make sure that their website runs on the latest version of the software. So there are several reasons on the question do these changes actually bring any value to the website?


Being an open source project, anyone could analyze and discover security flaws. Once found, these flaws are reported in a well-organized manner.One of the major ways in which Magento,Drupal, WordPress differentiates themselves from other content management systems are its remarkably high focus on security. That is why  in most cases, a new version includes all security patches from previous updates.on a frequent basis. Because new security features prevent hackers from breaking into your website and inserting malicious code. This code can harm your site and cause it to lose position in se arch engine results. Search engines may even unlist your site. So, Security is the most essential reason that Magento, Drupal,  WordPress should be updated to the latest version.

  Bug Fixes

A bug is an error or flaw in the code of software. The severity of the bug ranges from critical to minor. Bugs have the nasty habit of slipping through the final testing, and thus making into the final code. The issue is discovered when the bug is triggered by a specific scenario and breaks the code. Magento,Drupal , WordPress developers actively focus on removing bugs from the core code of the CMS. the product of their efforts is bug fixes and patches that should be applied as soon as they are released. Every updation of Magento,Drupal , WordPress  reduces the incidence of bugs and ensures that the website remains secure and functional.  New updates can fix functionality bugs in your site. So if something isn’t working properly, you may just need an update.

New features

Some versions contain new features that help extend website’s functionality as well as improve the overall customer and admin experience.

  • For example, if we look at Magento 2.2 version and compare it with Magento 2.2.2, we will see that the latter contains advanced reporting powered by Magento business intelligence, new shipping features, which provide integrated advanced multi-carrier shipping and fulfillment, Streamlined Instant Purchase checkout, integrated dotmailer marketing automation software and Magento functional testing framework. Impressive, isn’t it?
  • With every release of core Drupal, the development team introduces major and/or minor features. Around the same time, module developers also release new versions to make sure that their modules are compatible with the new version.If you do not update the Drupal version on your website, chances are that the updated modules might not work properly on the website.This is sufficient incentive for every Drupal website administrator to keep the website updated as frequently as possible.
  • New features make WordPress easier to use or more useful. Don’t wait and update two or three versions at a time. It can be detrimental to your site, and then you must learn about many new features at once.

So these all are the reasons of Why Do the Framework Platforms like Magento, Drupal, WordPress Come up with New Version. So, If you are looking to update your Magento, Drupal, WordPress , no issue just do a bulk action to update them now.